Good timing can really boost your marketing results. Are your products or services seasonal or is demand created by a different time frame? For some, timing is automatic. Take holidays for example. Hallmark generates about 4 billion dollars per year, mostly holiday related.
For others it can be event related; grand openings, business anniversaries, community festivals, etc.
Getting your marketing materials in the hands of your prospective customers at the right time increases your response rate and ROI.